From a single project to the bigger picture of an industry,
experience becomes insight.
Records from the field, perspectives that read the industry, and news from GroundK,
delivered through the lens of those closest to mobility.
2026-08-25
Why We Built a Solution After Running a Transport Operation: The GroundK DX Story
GroundK did not start as a software company. We ran vehicles, deployed chauffeurs, and worked event sites firsthand as a ground transportation operator. T-RiseUp, the platform we now supply to clients, was built to solve the friction we encountered on the ground. That journey is the GroundK DX story.
2026-09-10
GroundK Launches MICE Destination Portal for Attendee Transportation and Tourism
GroundK has launched its 'MICE Destination Portal,' a single platform covering ground transportation and in-destination services for MICE attendees from arrival in Korea through departure. Built around an event-dedicated website, the portal consolidates official shuttle bookings, KTX reservations, luggage delivery, and local tour programs into one place. It will be deployed for the first time at an international academic conference in Busan later this year, marking GroundK's move into attendee-facing tech services beyond back-end event operations.
2026-08-27
What the Back Office Actually Does in Large-Scale Group Transportation (Dispatch, Billing, and Control)
When vehicles seem to 'just work' at a summit, a stadium concert, or a corporate conference, there is a back office running dispatch, billing, and real-time control behind the scenes. It is invisible by design, but when it breaks down, hundreds of vehicles stall and thousands of passengers miss their schedules. Here is what GroundK has learned about the back office's real role, drawn from operating mega-events on the ground.
2026-08-25
When Technology Is No Longer a Differentiator, What Actually Is?
As AI tools like Claude and Codex become widely accessible, a SaaS solution alone no longer constitutes a competitive advantage. The ground transportation industry is no exception. With technical capability increasingly commoditized, the real moat is emerging from something harder to replicate: operational expertise, tacit knowledge, and the unstructured data that accumulates in the field.
2026-08-20
DX Before AX: Why Digital Transformation Comes First for Ground Transportation Operators
Before any meaningful AI adoption (AX) can happen, digital transformation (DX) has to be in place. AI cannot take root where there is no data. That is why GroundK focuses first on helping ground transportation operators complete their DX, in both domestic and international B2B mobility markets.
2026-08-04
Inbound MICE Ground Transportation Briefing: A Korea Transfer Planning Guide for International Planners
For overseas DMCs and PCOs planning their first MICE event in Korea, ground transportation is the piece most often underestimated. Multiple terminal arrivals across different airports, unpredictable highway congestion patterns, local meet-and-greet conventions, Korean ground transportation is genuinely difficult to design without local context. This guide walks inbound planners through the real checkpoints they'll face on the ground, from airport meet-and-greet to venue transfers, hotel routing, and optional tour logistics.
2026-04-26
GroundK Turns a Phone-Dispatched Tourism-Transport Market into a System, Three Straight Years of Rapid Revenue Growth
Founded in 2016, GroundK has digitized an analog tourism-transport market with its proprietary T-RiseUp platform, growing revenue sharply for three consecutive years. In 2025 it served as an official transport partner for APEC 2025 KOREA.
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