From a single project to the bigger picture of an industry,
experience becomes insight.
Records from the field, perspectives that read the industry, and news from GroundK,
delivered through the lens of those closest to mobility.
2026-08-20
DX Before AX: Why Digital Transformation Comes First for Ground Transportation Operators
Before any meaningful AI adoption (AX) can happen, digital transformation (DX) has to be in place. AI cannot take root where there is no data. That is why GroundK focuses first on helping ground transportation operators complete their DX, in both domestic and international B2B mobility markets.
2026-08-04
Inbound MICE Ground Transportation Briefing: A Korea Transfer Planning Guide for International Planners
For overseas DMCs and PCOs planning their first MICE event in Korea, ground transportation is the piece most often underestimated. Multiple terminal arrivals across different airports, unpredictable highway congestion patterns, local meet-and-greet conventions — Korean ground transportation is genuinely difficult to design without local context. This guide walks inbound planners through the real checkpoints they'll face on the ground, from airport meet-and-greet to venue transfers, hotel routing, and optional tour logistics.
2026-04-26
GroundK Turns a Phone-Dispatched Tourism-Transport Market into a System — Three Straight Years of Rapid Revenue Growth
Founded in 2016, GroundK has digitized an analog tourism-transport market with its proprietary T-RiseUp platform, growing revenue sharply for three consecutive years. In 2025 it served as an official transport partner for APEC 2025 KOREA.
2026-02-19
GroundK Launches a B2B Logistics Service Built for Events and Tours
GroundK has launched a B2B logistics service for events and tours, now running nationwide. It unites transport, storage, and on-site handling in one flow, adds consulting, and supports Busan operations through a base at BEXCO.
2026-01-16
GroundK Lowers the Barrier to Public Shuttles With Its Own Real-Time Information System
GroundK has launched a no-login, no-payment information system that shows the real-time location and operating details of municipal public shuttles on a map, replacing timetable-only guidance so elderly and disabled riders can check arrival and waiting times without signing up.
2026-01-05
Interview with Kim Seongbok, CSO of GroundK — Rewriting the Standard for MICE Transportation
Kim Seongbok, CSO of GroundK and a former PCO, talks about turning MICE transportation from spreadsheets and gut feel into a data-controlled domain — and where MICE mobility must head in the DX and AX era. Students call him "Ssombeoji."
2025-09-09
GroundK Wins APEC 2025 KOREA Summit Transport Contract in Consortium with Kumho Express
GroundK has won the transport service contract for the APEC 2025 KOREA Summit in Gyeongju in a consortium with Kumho Express. The award follows GroundK's operation of the ISOM and three Senior Officials' Meetings (SOM).
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