Insights
From project stories born in the field to industry insights.
2024-12-12
GroundK Signs Tourism Cooperation MOU with Zimcarry
GroundK has signed an MOU with Zimcarry, operator of the KTX express delivery service, to grow tourism and pursue joint marketing. The two Busan-based tourism enterprises will cooperate on inbound tourism, overseas expansion, and joint travel-tech R&D.
2024-11-06
GroundK Honored at the Korea MICE Awards — Raising Korea's Global MICE Standing
GroundK received the Korea MICE Association Chairman's Award in the Digital MICE category at the 22nd Korea MICE Awards in Songdo. The honor recognizes GroundK's in-house B2B mobility solution, T-RiseUp, proven across national summits and international sporting events.
2024-08-30
GroundK Unveils Global Growth Strategy: Innovating Mobility for ASIA
On August 30, 2024, GroundK unveiled its global growth vision, Innovating Mobility for ASIA, pairing a wider service footprint with a push into the digital-transformation sector through the groundk.com launch and T-RiseUp supply across Asia and the Middle East.
2024-06-25
GroundK Leads the Digital Shift in Regional Tourism Transport — Tourism-Taxi and City-Tour Solutions Launch at All That Travel
GroundK has built its own tourism-taxi and city-tour software for local governments and will launch both at the All That Travel expo in July 2024 — a supplier-side digital shift that unifies booking, dispatch, control, and settlement in a single channel.
![[Interview] GroundK CEO Jang Dong-won: "From a Protocol-Transport Service to a Solution-Supplying Tech Company"](https://gk-cms-bucket.s3.ap-northeast-2.amazonaws.com/contents/thumbnails/h5z5TYpGlAZaH2hf2R4PdvnwbZNMJg1dvtfI2xiJ.png)
2024-04-10
[Interview] GroundK CEO Jang Dong-won: "From a Protocol-Transport Service to a Solution-Supplying Tech Company"
A former hotelier with more than 15 years in protocol and transport, CEO Jang Dong-won has turned GroundK from analog event logistics into a digital MICE-tech company. With T-RiseUp and RIDEUS, the company is preparing to enter Japan after Singapore and Thailand.
2024-02-01
GroundK's 2024 K-Mobility Milestones — From a 500-Vehicle Korea-Africa Summit Operation to Asia and the Middle East
A record of GroundK's 2024: sourcing and running 500 vehicles at the Korea-Africa Summit, operating more than ten MICE events, and expanding its T-RiseUp platform into Thailand, Singapore, and wider Asia and the Middle East.
2023-12-26
GroundK Enters Thailand — A Global Mobility Step Through the GolfT Partnership
GroundK entered Thailand through an R&D partnership with the inbound travel agency GolfT, launching RoundT, a tailored transfer-booking service for Korean golf tourists, while local operator GB Limousine adopted its T-RiseUp mobility solution.
No insights have been registered.