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handled end to end.

2026-09-10

GroundK Launches MICE Destination Portal for Attendee Transportation and Tourism

GroundK has launched its 'MICE Destination Portal,' a single platform covering ground transportation and in-destination services for MICE attendees from arrival in Korea through departure. Built around an event-dedicated website, the portal consolidates official shuttle bookings, KTX reservations, luggage delivery, and local tour programs into one place. It will be deployed for the first time at an international academic conference in Busan later this year, marking GroundK's move into attendee-facing tech services beyond back-end event operations.

2026-08-27

What the Back Office Actually Does in Large-Scale Group Transportation (Dispatch, Billing, and Control)

When vehicles seem to 'just work' at a summit, a stadium concert, or a corporate conference, there is a back office running dispatch, billing, and real-time control behind the scenes. It is invisible by design, but when it breaks down, hundreds of vehicles stall and thousands of passengers miss their schedules. Here is what GroundK has learned about the back office's real role, drawn from operating mega-events on the ground.

2026-08-25

When Technology Is No Longer a Differentiator, What Actually Is?

As AI tools like Claude and Codex become widely accessible, a SaaS solution alone no longer constitutes a competitive advantage. The ground transportation industry is no exception. With technical capability increasingly commoditized, the real moat is emerging from something harder to replicate: operational expertise, tacit knowledge, and the unstructured data that accumulates in the field.