GroundK ran the international-audience shuttle for the 2025 SBS Gayo Daejeon Summer at KINTEX in Goyang. We built routes from three Seoul pickup points to the venue, paired them with mobile QR tickets and English booking guidance, and staffed each point with multilingual crew. With the show running at night during a heatwave, we set up an on-site shuttle safety center so every attendee and crew member returned home safely.
Why the international-audience shuttle mattered
As K-pop and the wider Korean wave draw more fans to Korea each year, SBS Gayo Daejeon has become one of the largest stages where global audiences gather. At an event with this many overseas attendees, getting to and from the venue is not a detail at the edge of the night — it shapes the whole experience.
Serving audiences from many countries also brought clear challenges: language barriers, long and unfamiliar routes, and late-night returns. Solving them called for the large-event transport experience GroundK has built over years of K-pop operations — the same ground covered by our RIDEUS shuttle model.
A shuttle service built for global fans
For SBS Gayo Daejeon Summer, GroundK welcomed attendees from many countries with a shuttle service that anyone could use without friction. During ticket booking, pickup locations and boarding steps were explained in English, so international guests could reserve and find what they needed at a glance.
We also introduced a mobile QR boarding pass, removing the need to print and carry a paper ticket. Fans arriving from around the world could skip the complicated logistics and focus on the show itself. Booking, ticket validation, and settlement were handled together on T-RiseUp TMS.
From three Seoul points to KINTEX
For this event, GroundK ran routes departing from three pickup points in Seoul toward KINTEX, so global audiences could reach the venue safely and easily. Passengers chose their preferred pickup point and time directly, and frequent dispatch with careful timing kept travel time to the venue short.
We also set up detailed wayfinding from each pickup point through to the venue, so attendees moved without confusion. High-visibility banners and signs marked the route between the parking area and the venue. For the late-night return — when accident risk runs higher — structured guidance and safety management let every attendee travel with confidence.
An experienced crew behind the operation
Audiences from across the world arrived on site to board the shuttles. To support movement at this scale reliably, GroundK prepared thoroughly in advance and built a structured operations team. At each pickup point we placed event crew alongside app developers, so any technical glitch or operational change could be resolved on the spot.
We also deployed staff fluent in English, Chinese, and Japanese to respond to questions and requests from international attendees quickly and accurately. Guides stationed along the parking-to-venue route kept the flow free of congestion, and from 30 minutes before the show ended our crew waited on standby to direct early-leaving attendees to return buses without delay. Our team went beyond simply moving people: we worked to make the journey smooth and comfortable from the first moment to the last.
A night event in a heatwave, with no gaps in readiness
A successful event depends not only on the show itself but on everyone finishing it safely and in good health. SBS Gayo Daejeon Summer took place during a sustained heatwave, which raised the risk of heat illness for attendees, crew, guides, and drivers alike. Because boarding and alighting happened in a parking area, every moment called for careful safety management.
So our team installed an on-site shuttle safety center with a constant presence in the parking lot, stocked with the materials needed to guide attendees. We also kept a rest area for crew along with ice water and drinks on hand to prevent heat illness. As a result, every team member, crew member, and attendee returned home comfortably, with no injuries.
Mobility as experience: a companion for the global journey
“Farther, closer, easier — GroundK, a dependable companion for the global journey.” — GroundK
GroundK has traveled with countless K-pop fans worldwide — from the anticipation before the stage lights up to the lingering feeling after the show ends. Our team aims to be more than transport: a link that carries each attendee's excitement and their own story safely and comfortably to the destination.
SBS Gayo Daejeon Summer let GroundK show its standing as a global mobility company once again. By delivering a structured, tailored shuttle service, we helped a large international audience enjoy every moment around the show. That was possible on the strength of major concert operations we have run — including 2024 Gayo Daejeon, the 2025 NCT concert, and the BLACKPINK World Tour. We will keep connecting more cultures and people through accumulated know-how and a global network, so that movement becomes not just a route but a moment worth remembering.