GroundK ran audience shuttles for the 2025 SBS Gayo Daejeon Winter at Inspire Arena in Yeongjong, Incheon, across a single Christmas Day. We concentrated service on two routes from Hapjeong and Sports Complex stations, managing roughly 4,400 shuttle seats, with reservations, reminders, and point-by-point passenger separation handled through our RIDEUS shuttle service.
The shuttle partner behind every Gayo Daejeon journey
After the 2024 edition, then Summer 2025, and now Winter, GroundK has handled every audience journey for Gayo Daejeon — establishing us as a go-to partner for concert shuttles in Korea. On Christmas Day, the final event of 2025, our team headed to the SBS Gayo Daejeon site to make the trip easy for K-pop fans.
The know-how behind operations of this scale has been built up through the shuttle capability of RIDEUS, our dedicated shuttle service.
Adapting the plan to a new season and venue
Unlike the Summer edition in July, which carried about 13,000 attendees over two days, the Winter edition ran on a single day — Christmas Day — with sharper focus. Drawing on that earlier experience, GroundK built a plan tuned to the new conditions.
The Summer edition used three routes (Hapjeong, Sports Complex, and Dongdaemun History & Culture Park stations). For Winter, we concentrated service on the two highest-demand routes — Hapjeong and Sports Complex stations — managing roughly 4,400 shuttle seats efficiently. The setting changed too: where KINTEX in Goyang offered open, unused space, Inspire Arena in Yeongjong shared its grounds with other agencies' coaches and private cars, so precise vehicle management was essential. We focused on data-driven routing and safety, and kept attendees on NOL Universe hotel packages on separate paths from shuttle riders to keep the flow comfortable.
How the RIDEUS service ran the operation
Behind the smooth transport sat RIDEUS, our dedicated shuttle service. RIDEUS goes beyond simple dispatch to provide a user-centered IT system.
Through a dedicated Gayo Daejeon reservation page, attendees could pick and book their route in a few taps. A steady stream of notifications — from the confirmation email to a reminder sent the night before the show — kept riders at ease. This one-stop reservation system became a key factor in preventing confusion at a venue packed with large crowds.
Flexible response in harsh weather
On show day, our team's on-site response stood out against the biting sea wind and deep cold. To cut waiting time on the way out, we set aside strict QR ticket checks and instead grouped passengers by drop-off point, encouraging fast boarding. Crowd density dropped sharply, and the return trip home moved smoothly.
Even after the official departure times had passed, standby vehicles stayed on call so no one was left behind, and our team returned lost items to their owners — a careful touch that added to the day.
Where GroundK is headed in 2026
We will keep running so that "concert shuttle" naturally brings GroundK to mind. The technical strength built by delivering large international events such as the APEC 2025 KOREA Summit is our greatest asset.
In 2026, GroundK will bring its mobility standard not only to event shuttles but to every setting that needs structured operations — residential communities, corporate commuting, and campus transport among them. Until every journey becomes a pleasure, GroundK will be there.