GroundK’s Tailored VIP Protocol Transportation for the COS Seoul Fashion Show

For COS's Seoul Fashion Show, a wave of global guests and top models arrived in the city. GroundK was with them every step of the way — from the moment they stepped through the airport arrival gate to the very last ride home after the event. Despite the narrow streets around Itaewon, where a cocktail party was held the night before the show, GroundK had thoroughly scouted nearby parking options in advance, ensuring every VIP arrived at the venue without a single traffic delay.

This event demanded exceptional agility, with guest schedules and on-site conditions shifting by the minute. Even amid the chaos, GroundK responded with its hallmark quick judgment and warm hospitality. Our team resolved every unexpected situation with remarkable speed and flexibility, earning high praise from both the hotel staff and event coordinators, who remarked that "GroundK truly stands apart."

The highlight of the 25th — the fashion show followed by a dinner show at the Korea Furniture Museum — ran behind schedule and did not wrap up until late into the night. The museum, perched on high ground, was battered by biting winds as the evening wore on, making standby conditions extremely harsh. Yet GroundK's protocol officers on the ground split seamlessly into model and guest teams, matching every single VIP with a vehicle at precisely the right moment so that no one was left waiting in the cold. Even after an exhausting day, every member of the staff saw guests off with composure and a bright smile — a true display of professionalism.

After the event, the project manager personally visited the GroundK team to express heartfelt appreciation and praise. Despite countless variables and challenges, the team delivered flawless results through sheer dedication and manpower. GroundK will treat the success of this COS Seoul Fashion Show as a valuable asset, developing its own standardized operational template so that any complex brand event in the future can be managed with dramatically reduced client resources — solidifying its position as the definitive leader in event mobility.