Initiating Entry Through R&D Collaboration with GolfT for Local Golf Tourists
Mobility specialist GroundK has successfully entered the Thai market, signaling the start of its global expansion. This achievement is particularly significant as it represents overseas business success using their self-developed mobility solution 'T-RiseUp', showing results in both local inbound tourism and MICE sectors.
■ Enhancement of Thai Golf Tour Reservation Service for Korean Tourists
In August, GroundK began business collaboration with Thai inbound travel agency GolfT to enhance their service environment. GolfT had been providing customized reservation services for golf tours in Thailand, including accommodation, golf courses, and transportation services. However, due to the characteristics of Thailand's transportation industry, even with transportation reservations, high cancellation rates made quality control difficult. GroundK provided solutions to these issues through technological advancement. As a result, a customized reservation service called 'RoundT' was launched, allowing Korean tourists to enjoy golf tours comfortably without the hassle of hailing taxis locally, simply through reservations.
