Pursuing New Business Ventures Utilizing Meeting Technology
Korea's leading Global PCO (Professional Congress Organizer) INTERCOM Co., Ltd. (Co-CEOs Tae-young Choi, Jae-min Seok) has signed a Memorandum of Understanding (MOU) with tourism mobility startup GroundK Co., Ltd. (CEO Dong-won Jang).
On the 12th, both companies held a signing ceremony at INTERCOM headquarters, agreeing to cooperate in various fields to strengthen K-MICE competitiveness and discover new MICE business opportunities.
Through this agreement, they will seek joint response strategies to understand technological trends and improve work efficiency in the MICE ecosystem, a B2B industry involving numerous companies and institutions. They also agreed to collaborate in responding to rapidly changing market conditions by utilizing their respective meeting technologies in line with accelerating digital transformation.
Industry observers are evaluating this agreement as a meeting between a traditional company that has led industry growth and a digitally-based startup, suggesting it will serve as a catalyst for K-MICE to grow into a global industry through enhanced competitiveness.
GroundK CEO Dong-won Jang said, "We expect great synergy from combining INTERCOM's operational capabilities accumulated over many years with GroundK's technology and know-how," adding, "We will make various efforts to contribute to the development of the global tourism and MICE industry beyond Korea."
